Madison RussellComment

Glow Recipe Founders Want You To Forget the K-Beauty Label

Madison RussellComment
Glow Recipe Founders Want You To Forget the K-Beauty Label

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Korea’s beauty phenomenon, K-beauty, has been sweeping the international beauty scene, accredited with bringing historic Korean skincare innovations like snail mucin essence and watermelon extract to the mainstream. In fact, Glow Recipe’s founders consider their mission to make the label “K-beauty” a thing of the past. Sarah Lee and Christine Chang spent more than 20 years cumulatively at the bigwigs of the beauty industry, perfecting nighttime rituals through large, market-leading companies in K-beauty’s heartland, Korea. They have since launched and maintained one hundred percent ownership of the wildly successful Glow Recipe (they were profitable in three months after launch), a curated hub for tried and tested products from their experiences and knowledge of Korean beauty. They even pitched on NBC’s Shark Tank to the tune of three offers from the resident investors.

The NuWa team was invited into their New York Headquarters, adorned with their signature watermelons, pink sweatshirts emblazoned with a magenta phrase, “you jelly?”, and very happy employees. These bi-lingual, female founders have created something important that is bridging boundaries and cultures through an unlikely vehicle; skincare. The female founders gave us insight into the diversification of the beauty industry, the one thing you need to be doing for your skin, and ultimate entrepreneur advice.

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