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Last month, Linda Vojtova—a print and runway model who has appeared in Vogue, Harper’s Bazaar and Glamour and on the catwalk of underwear giant Victoria’s Secret—locked her bike in front of her around-the-clock doorman building in New York's TriBeCa. She went home, and when she returned, her bike was gone. She had only owned it for six months but was non-plussed. She knew a Bike Hunter was on the case.
Vojtova purchased it from VanMoof, a Dutch company that offers two tiers of bike ownership: a full-fledged investment or a subscription model, essentially an Uber for bicycles. In the latter, instead of being chauffeured around, the bike is yours to keep for as little as $19 per month. If it's stolen, the company deploys a Bike Hunter—yes, that's what these specialists are called—to retrieve it. All the bikes are GPS-tracked and decked out with thief-deterrent alarms, but around ten bikes are stolen every month, according to Daan Rekkers, VanMoof's Head of Brand.
Read the full article on ONE37pm here.